In 1908,Rolex watches was founded by Mr. Hans Wilsdorf, a German National Citizen. Initially the Rolex company was named Wilsdorf & Davis as Wilsdorf founded company together with his brother in law. At the time, mostly pocket rolex watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. Wilsdorf was a perfectionist who improved the standards for watch making as he did strive for smaller and more accurate movements that transformed style and fashion from larger pocket watches to smaller more practical wristwatches. Aegler, a small swiss company agreed to supply Wilsdorf with movements small enough to be worn on the wrist. Wilsdorf's production included a variety of case designs: casual, formal and sporty.
Swiss watch dealers is a newly established company in the retail sector of the watch market, although we have more than 10 years experience as wholesalers of Swiss watches in the UK and Europe. We specialise in new watches. We have supplied hundreds of Rolex watches to the UK retailers in the last years and have recently decided to expand in the retail sector as well.